Apple repeatedly acquires synthetic intelligence startups to construct up Siri’s capabilities, however its newest buy may make Siri extra conversational. Based on Bloomberg, Apple simply purchased Voysis, an AI startup that makes it simpler to make use of a voice assistant to purchase stuff in purchasing apps.
It’s unclear how Apple plans to make use of the expertise developed by Voysis, which processes pure language utilizing software program that takes up minimal house on a smartphone. However ideally, Siri will incorporate Voysis in order that Apple’s voice assistant is as conversational as Google Assistant, which understands context and extra pure phrasing than Siri does.
Siri’s capabilities have grown since Apple first launched its voice assistant in 2011, but it surely’s not as superior as Google Assistant or Alexa (for a lot of causes, a lot of them associated to Apple’s stance on privateness). iOS 13 made Siri’s voice extra pure, however the assistant nonetheless typically fails to know queries except they’re phrased in a selected manner.
Bloomberg dug up the Voysis web site, now defunct, which explains that its expertise permits consumers to ask voice assistants to slim down purchasing search outcomes with phrases like, “I want a brand new LED TV,” and “My funds is below $1,000.” Apple might fold that into Siri to make it simpler to ask contextual follow-up questions for tougher queries (something past climate forecasts).
That is the second shock acquisition Apple has made public this week, following the announcement that it bought the favored climate forecast app Dark Sky. That app will stay purposeful on iOS, however shall be discontinued for Android.
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